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The Power Of Connectivity With Adia Sowho (CMO Of MTN Nigeria)

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Show Notes

Quote: "I often say to people that you want to be careful how you challenge yourself. You don't want to change too many things at once when changing a job."

The Afropolitan Podcast highlights Afropolitans who embrace the unknown and walk with purpose. Through this podcast, we aim to empower Africans in the Diaspora to maximize their potential and contribute to the development of a vibrant and progressive black community.

In this episode, we chat with Adia Sowho, the Chief Marketing Officer (CMO) of MTN Nigeria, and the first woman to occupy that position. With a background in Electrical Engineering, Adia’s career spans across technology, telecommunications, and finance. She has been referred to as the Sheryl Sandberg of the startup ecosystem and later as the Olivia Pope of the Nigerian tech ecosystem.

Adia shares her experiences in navigating the Nigerian tech ecosystem, building impactful work in her positions, and reconnecting MTN Nigeria to its deeper purpose beyond connectivity. Join us as Adia discusses her career journey and offers valuable insights on entrepreneurship, partnerships, recruitment, and leadership.

Adia’s Reading List:

  1. The Sovereign Individual: Mastering the Transition to the Information Age by James Dale Davidson - https://amzn.to/3Ko566L
  2. The Formula: The Universal Laws of Success by Albert-László Barabási - https://amzn.to/3K3hjfP

Show Notes:

03:42 Adia discusses her role as MTN Nigeria's CMO
07:03 Adia shares her insights on MTN's position in the tech industry
12:02 The significance of digital financial services in establishing trust and building a legacy
16:32 Contrasting corporate companies with startups
21:44 The importance of establishing structure in a company, especially for founders
24:37 The process of reviving Thrive Agric
29:46 Tips for navigating intergenerational spaces
35:56 Building a harmonious relationship between fintechs, banks, and telcos
39:36 The rewards of investing in relationships and managing one's reputation

The Afropolitan Podcast is hosted by Eche Emole, co-founder of Afropolitan. Listen and subscribe to the show on Apple Podcasts, Spotify, Jamit, or wherever you get your podcasts.

Connect with Afropolitan:

Twitter - https://twitter.com/afropolitan

Website - https://www.afropolitan.io

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