Quote: "My wish is that everybody in Nigeria got to experience all of Nigeria. Our biggest challenge is ourselves and when we can get over ourselves, and actually align, we don't really have any issues.”

The Afropolitan Podcast highlights Afropolitans who embrace the unknown and walk with purpose. Through this podcast, we aim to empower Africans in the Diaspora to maximize their potential and contribute to the development of a vibrant and progressive black community.

In this episode, we chat with Obi Asika, a Nigerian creative industries entrepreneur and founder of Storm 360. Obi played a prominent role in laying the infrastructure for the growth and development of the media and entertainment industry in Nigeria and Africa as a whole.

As the founder and CEO of Storm 360, Obi helped to grow Nigeria's music industry and launched the careers of entertainers such as Naeto C, Ikechukwu, Sasha P, and Tosin Martins. He is also a founding partner of Dragon Africa, a strategic communications firm based in London, Lagos, and Abuja.

Join us as Obi shares his story and insights on what it takes to be a successful entrepreneur in the Nigerian entertainment industry. He discusses the challenges and opportunities he faced and provides valuable advice for those seeking to follow in his footsteps. Obi also shares his wish for Nigeria to experience its full potential, and emphasizes the need to align and overcome internal challenges to achieve progress.

Show Notes:

2:05: Obi Asika introduces himself and shares his background

6:12: Obi talks about how he got into DJing

8:37: Obi shares how his experience as a DJ helped him develop the instinct to understand what people want

13:56: Obi discusses his transition to entrepreneurship and founding Storm 360

26:56: Obi talks about Nigerians embracing their own music and the growth of the music industry

29:53: Obi shares his experience transitioning from promoter to the boardroom

34:33: Obi discusses the identity crisis facing Nigerians in the diaspora

37:37: Obi talks about the challenge of soft power not translating as well across the African continent

45:40: Obi shares his insights on maintaining relevance and reinventing yourself for a new era

50:43: Obi expresses his pride in Asa Asika and Davido

1:00:39: Obi talks about his new projects

1:02:46: Obi reflects on how Nigeria can be a strange place, even to Nigerians living in Nigeria

The Afropolitan Podcast is hosted by Eche Emole, co-founder of Afropolitan. Listen and subscribe to the show on Apple Podcasts, Spotify, Jamit, or wherever you get your podcasts.

Connect with Afropolitan:

Twitter - https://twitter.com/afropolitan

Website - https://www.afropolitan.io