Quote: “Trying to cater and impress social media is only going to lead to disappointments.”

The Afropolitan Podcast highlights Afropolitans who embrace the unknown and walk with purpose. Through this podcast, we aim to empower Africans in the Diaspora to maximize their potential and contribute to the development of a vibrant and progressive black community.

In this episode, we chat with Denis Asamoah, Co-founder of FORVR Mood, a lifestyle brand focused on self-care. Denis is an entrepreneur, brand development specialist, coach, and former investment banker with Morgan Stanley. In 2020, during the pandemic lockdown, Denis and his fiancée Jackie Aina co-founded and launched FORVR Mood. They successfully self-funded and scaled DTC to 7-digits within a few weeks.

Denis is passionate about the creator economy and is on a mission to empower more people of color to launch brands and flourish in their space. Join us as Denis talks about the creative economy and how he has successfully built a multimillion dollar business.

Denis’s reading list:

1. The One Thing by Gary Keller - https://www.amazon.com/dp/1885167776
2. The 4-Hour Work Week by Timothy Ferriss - https://www.amazon.com/dp/0307465357

Show Notes:

2:07 The process behind naming the Owambe collection
4:49 Addressing the misconception that the Owambe collection was a PR stunt
16:18 Discussing cancel culture and its impact on businesses and individuals
22:40 Denis's approach to mental self-care as an entrepreneur
26:57 Sharing insights on transitioning to the creator economy and building a successful brand
33:36 Offering advice to aspiring creators and entrepreneurs
38:25 Exploring ways for creators to leverage their relevance and diversify their offerings
38:40 Sharing details on FORVR Mood's partnership with Sephora
43:13 Discussing how Denis handles negative comments and criticism on social media
48:47 Explaining the use of internal and external scorecards to track business performance
51:19 Sharing the most significant encounter with failure and lessons learned
52:20 Discussing FORVR Mood's sales performance during the pandemic
54:33 Explaining how FORVR Mood manages the shipping process for their products
57:33 Books that have profoundly impacted Denis’ life
1:01:11 Denis’ perspective on what it means to be Afropolitan

The Afropolitan Podcast is hosted by Eche Emole, co-founder of Afropolitan. Listen and subscribe to the show on Apple Podcasts, Spotify, Jamit, or wherever you get your podcasts.

Connect with Afropolitan:
Twitter - https://twitter.com/afropolitan
Website - https://www.afropolitan.io/