Quote - “Life is a learning process, always learning.”

The Afropolitan Podcast highlights Afropolitans who embrace the unknown and walk with purpose. Through this podcast, we aim to empower Africans in the Diaspora to maximize their potential and contribute to the development of a vibrant and progressive black community.

In this episode, we feature Asa Asika, a Nigerian talent manager and entrepreneur. He manages popular Nigerian musician Davido, Guinness World Record holder DJ Obi, and is the co-founder of The Plug artiste management company.

Asa founded his own artiste management company, Stargaze, where he managed talents like Ayojay and Bojonthemicrophone. He's also the cousin of Naeto C and the nephew of Nigerian entertainment business mogul Obi Asika.

Listen and enjoy as Asa Asika shares his experiences in the Nigerian entertainment industry and how he continues to put his unique spin on artiste management. He also reflects on the importance of continuous learning in life.

Show Notes:

1:24 - Asa gives us a glimpse into his background and how he got his start in the entertainment industry.

2:46 - Asa discusses his humble beginnings in the entertainment industry and how he got his foot in the door.

5:00 - Asa shares his ambitions when he was younger and how they have evolved throughout his career.

6:21 - Asa talks about his transition to a new career path in the entertainment industry and how he made the decision to pursue talent management.

11:07 - Asa opens up about his separation from Davido, one of the biggest names in Nigerian music, and how it impacted him both personally and professionally.

15:08 - Asa shares the story of how he and Davido reunited and the lessons he learned from their separation.

21:44 - Asa provides insights into the breakdown of The Plug, the artiste management company he co-founded with Bizzle Osikoya, and the challenges they faced.

26:53 - Asa talks about the impact of Covid-19 on the entertainment industry and the lessons he has learned from the pandemic.

37:13 - Asa shares some of his proudest moments in the industry and the instances where he realized he was making history.

39:13 - Asa talks about some of the songs that he didn't expect to be huge but became massive hits.

46:02 - Asa offers his thoughts on artist burnout and how he and his team work to prevent it.

50:41 - Asa shares his plans for 2021 and the new projects he is working on.

53:42 - Asa discusses the challenges of recruiting great talent and how he and his team work to identify and nurture up-and-coming artists.

The Afropolitan Podcast is hosted by Eche Emole, co-founder of Afropolitan. Listen and subscribe to the show on Apple Podcasts, Spotify, Jamit, or wherever you get your podcasts.

Connect with Afropolitan:

Twitter - https://twitter.com/afropolitan

Website - https://www.afropolitan.io